Real Estate Done the Right Way
We believe in treating every client the way we’d want to be treated. It’s not just a motto—it’s the foundation of how we do business.
Whether you're buying, selling, or investing, our team offers honest advice and clear direction every step of the way.
About us
About Golden Rule Real Estate Team
Personalized Attention and Exceptional Customer Service
At Golden Rule Real Estate Team, we believe in treating every property as if it were our own. Our approach is built on open communication, integrity, and a commitment to delivering exceptional service to both property owners and tenants. We prioritize long-term relationships and provide tailored management solutions to meet each client’s unique needs.
Trusted and Proven


Our Value
Reat Others the Way You Want to Be Treated
At Golden Rule Real Estate Team, we lead with heart, serve with integrity, and deliver with purpose.
We envision a world where every real estate journey is built on genuine relationships, trust, and exceptional service. Our goal is to redefine the real estate experience — one client, one home, one neighborhood at a time.
Our mission is to provide client-centered real estate solutions rooted in transparency, personalized service, and deep local knowledge. We’re here to make your buying or selling process smooth, stress-free, and successful.
Recent Transactions
Maybe you’d like to add your property to the list of successful property owners providing quality homes for happy tenants.
2232 Jonathan Drive,
- 495 per month
- 2 bedroom
- 2 bathroom
2232 Jonathan Drive, Unit D
- 495 per month
- 2 bedroom
- 2 bathroom
Garden Place
- 3007-16
- $395
- 1 bedroom
- 1 bathroom
- 3007-2
- 450
- 1 bedroom
- 1 bathroom
- 3007-7
- 450
- 2 bedroom
- 1 bathroom
4100 Broyles
- Purchased for
- 105,000
- 8 units
Villa Madrid Apartments
- 103 – D
- 499
- 2 bedroom
- 2 bathroom
- 104 – J
- 499
- 2 bedroom
- 2 bathroom
102 Jodi Drive
- Madison, AL
- 430,000, 103
Jodi Drive
- Madison, AL
- 430,000, 112
Jodi Drive
- Madison, AL
- 430,000.
Property Management
Golden Rule Real Estate Team Works for You!
An elite residential rental management firm of experienced real estate professionals serving Huntsville, Decatur, Cullman and Guntersville, Alabama.Our specialties include expert all-inclusive HOA services and everything you need to make your rental property investment prosperous. Property Management Services Included in Fixed Fee…>We also offer lease-to-own homes, retail leasing, and sales.







Why Choose Us
Guided by the Golden Rule
We treat every client the way we’d want to be treated — with honesty, respect, and full transparency. Our values guide every conversation and every deal.
Integrity You Can Trust
Innovation at thIntegrity You Can Truste Core
Local Experts, Real Results
Local Experts, Real Results
Client-First Service
Client-First Service
Proven Track Record
Proven Track Record









Testimonial
What People Say About Our Services ?
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“My husband and I were in town over the weekend and noticed the property looks considerably better!!!! The crepe myrtles on the corners of both buildings need to be cut back so they don’t overhang the roof/gutters and hit the upstairs windows but other than that it looks great! Again many thanks to you and your team for making a difference in our community.”
Victoria Pearson
“Myself and my husband have been extremely happy with Scott Gray and [Golden Rule] Property Management. We were displaced as a result of the Waldo Canyon Fire and Scott immediately contacted us to see how he could help. We struggled to find a rental home that would work for us and our pets while our home is being rebuilt. As soon as we let Scott know we were struggling with housing he came up with a great home for us to settle in to during the rebuild process. In addition, with not having rented in many years, Scott was great with working with the property owners to get some needed items repaired and/or replaced so that we could settle in comfortably. This has been a great relief to us during this most stressful time.”
Victoria Pearson
“I have the privilege of being the Banker for Scott Gray and [Golden Rule Real Estate Team] . I have served in this capacity for the last 7 years. Scott Gray is an upstanding member of our business community. He handles his business endeavors with utmost professionalism, integrity and personal attention. In the years that I have known Scott, I have witnessed his creativity, tenacity, and willingness to roll up his sleeves and do whatever needs to be done to achieve success. His integrity and authenticity are traits that are refreshing to find in the business community today. It is my pleasure to highly recommend and endorse Scott Gray and the Golden Rule Real Estate Team.”
Lisa A. RutherfordCTP Sr. Vice President Cash Management Manager
“My husband and I were in town over the weekend and noticed the property looks considerably better!!!! The crepe myrtles on the corners of both buildings need to be cut back so they don’t overhang the roof/gutters and hit the upstairs windows but other than that it looks great! Again many thanks to you and your team for making a difference in our community.”
Victoria Pearson
FEATURED PROJECT
Explore Our Construction Portfolio
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Client-Focused Real Estate & Property Management
Providing flat-fee services with a focus on honesty, transparency, and building long-term relationships. Led by April Strickland, the team supports both property owners and agents through a flexible, client-first approach.
With over 63 years of property management experience dating back to 1976, Golden Rule Real Estate Team is the trusted partner for property owners in Madison and Marshall County, Alabama. We prioritize exceptional care for every property, ensuring that each asset is well-maintained and as profitable as possible.
Expertise and Experience You Can Rely On
Golden Rule Real Estate Team has decades of experience managing properties of all sizes. Our team is composed of skilled property managers who understand the local market and are committed to maximizing your rental income while protecting your investment. From single-family homes to multi-unit complexes, we handle every detail with precision and professionalism.
At Golden Rule Real Estate Team, we help rental property owners turn chaos into cash flow. Managing a rental isn’t just about collecting checks — it’s about dealing with maintenance issues, legal compliance, and tenant relations. That’s why so many smart owners across Huntsville, Madison County, and Marshall County trust us to do it for them.
1. Stop Chasing Late Rent
Your Problem: Inconsistent payments and excuses.
Our Solution: We enforce rent terms with firm but fair systems and handle delinquencies — you get paid on time, every time.
2. Say Goodbye to Emergency Calls
Your Problem: Late-night repair emergencies.
Our Solution: Our team handles 24/7 maintenance calls, coordinating repairs through reliable local contractors.
3. Avoid Legal Landmines
Your Problem: One mistake could lead to a costly lawsuit.
Our Solution: We stay up-to-date on landlord-tenant laws and handle everything by the book — so you don’t have to.
4. End Costly Vacancies
Your Problem: Every empty day is lost income.
Our Solution: We aggressively market your property and screen tenants quickly and thoroughly to minimize downtime.
5. No More Contractor Headaches
Your Problem: Unreliable vendors and rising costs.
Our Solution: Our vendor network provides quality work at negotiated rates — protecting your bottom line.
6. Reduce Tenant Turnover
Your Problem: High turnover costs you money.
Our Solution: We prioritize resident satisfaction and lease renewals to keep good tenants long-term.
7. Take Back Your Time
Your Problem: Managing a rental is a second job.
Our Solution: Let Golden Rule handle it all so you can live your life — while still earning.
Why the Golden Rule?
We offer transparent pricing (just 7.7%), full-service property management, and real solutions for real property owners. With offices in Huntsville, AL, we understand the local market and treat your property like it’s our own.
Contact Us Today:
Golden Rule Real Estate Team
4800 Whitesburg Drive, Suite 30-348
Huntsville, AL 35802
📞 256-822-4474
🌐 www.GRRET.com
The following tips will help you with residential property management and you’ll keep your tenants longer. Happy, long-term tenants mean fewer turnover costs, fewer vacancy costs. These trade secrets are easy, inexpensive ways to get your property noticed.
How to showcase your property better:
- Maintain your units to the highest level in the most efficient ways so they can be most appealing.
- When installing new floors, opt for tile or vinyl. These products last the longest and are easier to clean.
- Painting the walls one color and trim window frames and doors another coordinating color makes a classy impression.
- Golden Rule recommends replacing old blinds with new ones. Often, new blinds cost less than cleaning old ones. They brighten the appearance and give a feeling of added security to a prospective tenant.
- We like six-panel wood doors instead of flat doors for beauty and functionality. With our connections, they only cost $2.00 more per door.
- Painting the front door is an inexpensive way to make a dramatic visual improvement to an exterior.
- Paint the exterior when needed.
- Paint or power wash any fencing.
- Stripe the parking lot. A fresh parking lot warmly welcomes residents to their classy apartment home.
How do we think ahead for cost-effectiveness and efficiency?
- We almost always use the same color paint and sheen, so you can paint one wall instead of an entire unit when preparing for new tenants.
- Tile and vinyl last longer than carpet and don’t stain. It’s usually best to use tile or vinyl whenever possible.
- Replace glass with plexiglass where practical to minimize future breakage, saving replacement costs and time in the long run.
- Paint kitchen cabinets with a dark brown satin exterior paint. This hides dirt/grease, is easy to clean, and repels water and moisture so cabinets last longer.
We know your property is an investment, but don’t be the most expensive rental in the area. Vacancy is more expensive than the higher rents you might achieve. Depending on the area, residents may move to a lower-priced place when they find one. Golden Rule knows Huntsville neighborhoods and helps you choose the best rental rates. We help you decrease turnover and vacancy costs and keep your units full.

Faq's
Most Popular Questions
At Golden Rule Real Estate Team, we’re here with honest answers and expert guidance. Check out some of the most common questions we get — and if you don’t see yours, just reach out!
At Golden Rule, we lead with integrity. Our foundation is built on the belief that every client deserves honesty, respect, and truly personalized service. We're not just in the business of transactions we're in the business of building lasting relationships.
It all begins with a conversation. Reach out to our team, and we'll guide you every step of the way-from exploring financing options and securing pre-approval to creating a customized plan tailored to your goals. Whether you're buying your first home or your fifth, we're here to make the process simple, smooth, and stress-free.
Absolutely! We love guiding first-time buyers through the process with clarity and care. Our goal is to make you feel confident, informed, and excited as you find the perfect home without any unexpected surprises. No question is too big or too small- we're here for all of them
We conduct a thorough market analysis that considers current listings, recent sales, local market trends, and the unique features of your home. Our goal is to price it competitively, it attracts buyers quickly while maximizing your return.
Real Estate, Done the Right Way”
At Golden Rule Real Estate Team, we believe in doing business with honesty, heart, and integrity. Whether you’re buying, selling, or investing, we treat every client the way we’d want to be treated — with respect, transparency, and care.